We’ve all felt it.

The cold atmosphere. The workout no one can pull off alone.

Sets of 20.

The intimidating environment. The sound of iron hitting the floor.

Sets of 30.

The cold white lights. The smell of sweat.

Sets of 40.

The deep breaths before leaving the house. The discouragement.

Sets of…50?!

No way. Enough is enough.

Yes, we’ve all felt it.

Jim isn’t a person. Nor a gym.

It’s a feeling.

It’s what we feel when we go to a place where there’s no empathy in sports.

And that’s why we end up paying for something we don’t want for 5 months.

That’s why we hate it.

Because, for us, sports mean fun, not obligation.

Sports mean effort, not despair.

It’s burning calories without burning your muscles.

It’s giving your all. But only when we feel like it.

It’s not just doing HIIT, but cycling to the greatest hits.

It’s always wanting to be surprised. And not doing repetitive exercises.

We hate Jim because we choose the lighter side of physical exercise.

Because sacrifice tastes better when we do what we love.

That’s why we’re IHATEJIM.

We’re IHATEJIM because WELOVECYCLING.